Target audience, people, target audience 2005

In my subway station, Castro Street, there are now many ads for a popular mouthwash's new pocket breath freshener strips. The ad pictures a pretty woman in a white summer dress peeking coyly to the side at the handsome man standing beside her (in an elevator, I think). He is looking up abstractedly into the middle distance with a slightly suppressed smile.

The ad text says
"When there's only an instant to make a first impression..."
(or words to that effect)

Now I live in the Castro, one of the neighborhoods of the world most densely populated by homosexual men. There are a lot of good looking men here. A whole lot. (And that's rather pleasant, I find).

But I know where I live and the odds that implies, so when I saw the ad for the first time, my brain finished the sentence it opens:

"...minty fresh breath won't help you much if he's thinking about cock."

Comments

Target audience, people, target audience

In my subway station, Castro Street, there are now many ads for a popular mouthwash's new pocket breath freshener strips. The ad pictures a pretty woman in a white summer dress peeking coyly to the side at the handsome man standing beside her (in an elevator, I think). He is looking up abstractedly into the middle distance with a slightly suppressed smile.

The ad text says
"When there's only an instant to make a first impression..."
(or words to that effect)

Now I live in the Castro, one of the neighborhoods of the world most densely populated by homosexual men. There are a lot of good looking men here. A whole lot. (And that's rather pleasant, I find).

But I know where I live and the odds that implies, so when I saw the ad for the first time, my brain finished the sentence it opens:

"...minty fresh breath won't help you much if he's thinking about cock."

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