Self-publishing stats update 2017

I'm just starting to get acquainted with the latest version, but the release of Scrivener 3.0 reminds me to give an update here.

Definitely still a great tool which I love and highly recommend. I use it for non-fiction, at lengths from 200 words to entire books, and fiction. I use it for my daily journaling. I use it as a D&D gamemaster. 

I've used Scrivener for seven years now. Two of the books I wrote using it have been successfully self-published (and sold thousands of copies each, thanks!) in both print and ebook form, with one of the titles nominated for a major award in its subject area. 

 

Back in 2012 I wrote about how I created Discardia: More Life, Less Stuff and in 2013, while working on The Art of the Shim: Low-Alcohol Cocktails to Keep You Level, I added more thoughts on self-publishing.

Here are how the statistics have changed since Discardia's first 16 months:

  • Kindle sales have become an even bigger percentage of revenue, growing from 34% to 65%.
  • iTunes sales have dropped from 16% to 9.5% of revenue. Apple's never treated their shopping experience for books with any seriousness and the bad browsing experience seems is likely a big factor in inferior sales.
  • Physical book sales are only 11.6% by copies sold, but 23.6% by revenue. Createspace represents 20.5% of that.

I need to go back and locate my pre-2013 detailed data before I draw any conclusions about which platforms I wouldn't bother with on subsequent books, but I can say that Amazon is and will remain the core of my self-publishing channels.

 

The Art of the Shim: Low-Alcohol Cocktails to Keep You Level came out in fall 2013 and I have the full stats for it. It's a beautiful hardcover with high-quality photos, so the breakdown is radically different.

  • Physical sales are 66% of the copies sold, but represent 93% of the revenue. 
  • Ebook sales revenue is 6-to-1 Kindle to iTunes.
  • 44% of physical sales revenue has been through Amazon.com (I use Amazon Advantage to stock them) and 20.5% were through Ingram (before they killed their small publisher program in mid-2016).
  • Small retailers—not only bookshops but specialty retailers with cocktail items—represent just over 15% of revenue.
  • In-person sales—"handselling" and events—represent almost 13% of revenue.

 

As business projects, not including any of the costs of our labor or of the business generally, Discardia is well into the black and Shim is still a loss. The rate of catching up from that loss is getting better since we stopped having to pay for a storage unit to hold all the inventory. The good news is we're finally also getting a lot closer to not having every corner of our apartment full of cases of the book. ;) Would we self-publish a physical book again? Probably not, but boy are we glad we did this one!

@ Posted on December 2, 2017 at 06:17 PM in publishing, tools, writing | Comments (0)

Work to be done 2017

Though this and last year have had 'not getting to do what I'd planned to do' as their main theme, I have not given up my intention of moving this site to new software.

My goal is to integrate all my online output into this one place. As is obvious below, there's a lot to be done for Twitter integration, just for starters.

A big part of the problem is that as ideal as it once was and as fond as I am of that old Movable Type foundation, Typepad as a platform has been sorely neglected for a long time. Another is that I haven't had web design or even web-based product management as my main job for years. That's why making the big switch has become an increasingly challenging task and ever easier to put off. But it's time. I'll start with my other, vastly smaller, sites before I tackle this big beast.

Feels like I'm standing outside a ramshackle mansion and rolling up my sleeves. :)

@ Posted on November 30, 2017 at 07:10 PM in Weblogs | Comments (0)

* 2017



category: tweets

This is a good human. I hope he heals well and quickly. https://t.co/n5wFYhEmjQ
— Dinah Sanders (@MetaGrrrl) February 24, 2017

@ Posted on February 24, 2017 at 12:27 PM | Comments (0)

* 2017



category: tweets

So glad I use @1Password, which makes this kind of hassle not so horrid. Time-consuming, sure, but not the worst. https://t.co/3b0TDmntoM
— Dinah Sanders (@MetaGrrrl) February 24, 2017

@ Posted on February 24, 2017 at 12:17 PM | Comments (0)

* 2017



category: tweets

Got one more call in, to Dept. of Justice 202-514-2000, to let them know I support protections for transgender youth.
— Dinah Sanders (@MetaGrrrl) February 22, 2017

@ Posted on February 22, 2017 at 03:57 PM | Comments (0)

* 2017



category: tweets

Also thanked @SenFeinstein for fighting for reproductive rights & against assault weapons, & @SenKamalaHarris re: fighting for immigrants.
— Dinah Sanders (@MetaGrrrl) February 22, 2017

@ Posted on February 22, 2017 at 03:33 PM | Comments (0)

* 2017



category: tweets

... opposing anti-semitism & white supremacy in the White House (get Bannon out!); & push back against the Mar-a-lago waste of our $$$.
— Dinah Sanders (@MetaGrrrl) February 22, 2017

@ Posted on February 22, 2017 at 03:32 PM | Comments (0)

* 2017



category: tweets

... opposing Senate Resolution 18 & working to protect environment; opposing Rick Perry for Energy (we need a SCIENTIST in that job!)...
— Dinah Sanders (@MetaGrrrl) February 22, 2017

@ Posted on February 22, 2017 at 03:32 PM | Comments (0)

* 2017



category: tweets

...protect transgender rights, esp of children; continue to press issue of Russia, what did POTUS know & when? Whose pocket is Tillerson in?
— Dinah Sanders (@MetaGrrrl) February 22, 2017

@ Posted on February 22, 2017 at 03:32 PM | Comments (0)

* 2017



category: tweets

... opposing Congressional Review Acts & attempts to roll back science-based public protection; defending the ACA; protect immigrant rights;
— Dinah Sanders (@MetaGrrrl) February 22, 2017

@ Posted on February 22, 2017 at 03:27 PM | Comments (1)

Blog (noun) A weblog or similar brief journal usually containing links and commentary thereon. Term coined by Peter Merholz.

Visit Typepad or Blogger to start your own. (I began with hand coding, then switched to Blogger when it first became available, then to Movable Type when I wanted more control over my weblog and to have it hosted at a place of my choosing (Hurricane Electric). Since 06/2003 I've used Typepad, a hosted service built by the same folks who made Movable Type, which I love because I don't have to maintain the underlying system).

You may write to Dinah @ this domain.

Except where otherwise noted all content is copyright 1965-2017 Dinah Sanders. Please do not repost my writing or other creations elsewhere. Instead, copy a tiny bit and link to the rest. Thanks! Images are copyright of their original creators. MetaGrrrl logo and photos by Dinah are copyright 1965-2017 Dinah Sanders. Inkspot Books and the Inkspot logo have been Service Marks of Dinah Sanders since 1993.